Loyalty Month

News / Online

WEBINAR REPLAY! Why we book: Unpacking travel loyalty

By PhocusWire | March 17, 2020

Considering the top 25% of travelers generate 77% of travel revenue, having a loyal customer base is critical if you are in the travel business. Read More

Interview / Online

Sounding Off: Do consumers want a travel subscription? Maybe…

By PhocusWire | February 28, 2020

As much as it’s touted that younger generations want something new out of loyalty rewards, travel brands should get a clear picture on what that means before asking travelers to agree to monthly buy-in. Read More

From Our Partners / Online

Connect with Gen Z travelers in a disruptive world

By Facebook Business | February 28, 2020

Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More

News / Technology

How blockchain is reinventing travel loyalty programs for both brands and consumers

By Mitra Sorrells | February 28, 2020

Companies such as Loyyal, Qiibee and Kornchain are accelerating development of blockchain solutions for loyalty and rewards, and executives say they expect widespread adoption in the next five to 10... Read More

News / Online

Q&A: Collinson's Phil Seward on co-brand cards, travel subscriptions and empowering consumers

By Jill Menze | February 27, 2020

Phil Seward, senior vice president of loyalty strategy, Americas, at Collinson, explains the evolution of the co-branded credit card, if subscription models in travel are viable and how brands can put... Read More

Opinion / Online

A realist’s take on travel advertising in 2020

By Nicholas Ward - Koddi | February 26, 2020

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

News / Online

The new guest-centric look of loyalty for hotels

By Mitra Sorrells | February 24, 2020

Hospitality companies both large and small are revamping their loyalty programs to focus on serving the needs of their guests. Read More

News / Distribution

Accor talks up loyalty deals, seeks new partners for some business elements

By Linda Fox | February 21, 2020

Accor highlights big plans for loyalty partners as it announces full-year results for 2019. Read More

Interview / Startups

Sounding Off: Startups should think big but think realistically

By PhocusWire | February 21, 2020

Before heading down the startup path with aspirations of disruption, hold onto the vision, but open your eyes to the reality of what's going on. Before it's too late. Read More

Opinion / Online

It’s time to skip loyalty and start chasing retention in travel

By Max Kraynov - Aviasales | February 21, 2020

Rather than loyalty, travel brands should pursue retention by capitalizing on unusual patterns in travel research and booking. Read More

News / Startups

Lessons learned from a failed travel loyalty startup

By Steven Lerner | February 20, 2020

Without the cooperation or support of hotels, airlines, banks or credit card companies, developing a loyalty startup is challenging. Read More

News / Distribution

Hotel loyalty bookings in U.S. reach all-time high

By Donna M. Airoldi | February 20, 2020

According to Kalibri Labs, loyalty-related U.S. hotel bookings in 2019 increased 7.6% year-over-year to 56.2%, the highest figure on record. Read More

Opinion / Online

How a travel club can better connect brands to their users

By Mike Putman - Custom Travel Solutions | February 19, 2020

In order to improve a brand’s loyal base and increase engagement, it needs to key in on the valuable offers from which users feel the most benefit or improve their connection to your brand. Read More