Phocuswright Research

News / Online

Decisions guided by trust: Social media conversion in travel

By Phocuswright Research | September 3, 2024

Companies know social media influences travel decisions, but getting bookings is a challenge. Phocuswright’s latest research provides insights into who the converters are. Read More

News / Online

Travel social content sways some consumers more than others

By Linda Fox | August 23, 2024

Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert. Read More

News / Online

The top 15 global travel markets: North America, APAC and Western Europe lead the way

By Phocuswright Research | August 19, 2024

The global travel industry is back on track, surging by 24% in 2023 to hit $1.5 trillion, with the top 15 markets closely resembling those at the top of the list in 2019. Read More

News / Online

5 things to know about the U.S. hotel market

By Phocuswright Research | August 5, 2024

Phocuswright shares data from its U.S. Travel Market Report 2023-2027 series, which includes detailed analysis of five segments: hotel and lodging, airline, car rental, cruise and packaged travel. Read More

News / Technology

Guesty unveils AI-driven messaging tool for short-term rentals

By D.J. Catron | July 31, 2024

“ReplyAI” uses generative AI algorithms to analyze guest and host correspondence to guide future responses. Read More

News / Startups

Meet the 18 finalists of the Phocuswright/WiT Global Startup Pitch 2024

By PhocusWire | July 26, 2024

Judges selected these startups from a crop of nearly 200 entries received for the global competition that aims to discover the best travel startups across four regions of the world. Read More

News / Technology

Is the travel industry ready for central bank digital currencies?

By Norm Rose & Mike Coletta - Phocuswright Research | July 15, 2024

This article is a preview of a Phocuswright analysis that explores the latest trends in CBDCs, their overall impact and what is needed on the travel supplier/retailer end to accept CBDCs. Read More

News / Technology

The tech innovations and trends shaping travel in 2024

By D.J. Catron | July 15, 2024

Generative artificial intelligence still dominates the headlines and conference discussions, but it’s not the only travel-related technology influencing business operations today — or likely to affect... Read More

News / Online

Nearly two-thirds who use social media for trip planning make a decision based on that content

By Phocuswright Research | June 25, 2024

For travelers who use social media for trip planning, platforms are one of the most popular online resources used for finding trip ideas, second only to general search by a close margin. Read More

News / Online

Spanish travelers: Hotel stays flat, short-term rentals surging

By Phocuswright Research | June 14, 2024

This Phocuswright report, based on a survey of Spanish leisure travelers, provides a comprehensive range of data and analysis on the trip life cycle for consumers in Spain. Read More

News / Online

5 noteworthy stats about U.K. travelers

By Phocuswright Research | June 3, 2024

Phocuswright’s U.K. Consumer Travel Report 2024, based on a survey of British leisure travelers, provides a comprehensive range of data and analysis on the trip life cycle for consumers in the... Read More

News / Technology

7 GenAI use cases for consumer travel and internal operations

By Phocuswright Research | May 29, 2024

As generative AI technologies evolve, the travel sector is poised to see significant changes in how services are marketed, sold and managed, making it crucial for companies to stay informed and adaptive... Read More

News / Technology

Minimizing hallucinations in generative AI and large language models

By Cathy Walsh and Mike Coletta - Phocuswright | May 21, 2024

This is a preview of Phocuswright's full report - From Buzzword to Bottom Line: Keeping Pace with Gen AI in Travel Read More

News / Online

Airlines edge out hotels as largest segment in U.S.

By Phocuswright Research | May 13, 2024

Direct distribution channels dominate airline sales, as suppliers embrace technological developments aimed to streamline the booking process and travel experience. Read More

News / Distribution

U.S. OTAs pass $100B revenue mark for first time

By Phocuswright Research | May 6, 2024

As the digital landscape evolves, U.S. OTAs continue growing, with 2023 witnessing a solid yet decelerated 14% expansion in response to a stabilizing consumer demand post-pandemic. Read More

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