Alternative accommodation company Bob W has acquired serviced apartment operator Estonishing Stay Apartments for an undisclosed sum.
Estonia-based Estonishing Stay, which launched in 2019, adds to Bob W’s existing portfolio of rentals across Europe.
Bob W, which is based in Finland, is expanding across Europe and says the acquisition marks “the beginning of a ramp-up in our M&A efforts in the Baltics and beyond.”
The company already offers its tech-driven accommodation in the UK, Finland, Spain and Estonia and has announced plans for expansion in the Netherlands and Germany.
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Gerdi Arst, co-founder of Estonishing Stay, says, “We’re pleased to join forces with Bob W since we share the vision for a new category of hospitality. We’re looking forward to working together to expand our real estate network regionally with new real estate investors.”
Niko Karstikko, CEO and co-founder of Bob W, adds, “We’ve got an amazing pool of talent and properties between us, and we’ll be leveraging Bob W’s technology, resources and capabilities to improve the performance of these assets.”
Bob W added €6 million to its seed funding round last year after initially securing €4 million in 2020.